Pete
Kasidit Prasitrattanaporn
CEO, VE/LA
Pete Kasidit Prasitrattanaporn is Founder & CEO of VE/LA. Based in Bangkok, Thailand, he founded the independent specialty coffee & matcha chain at 16 years old in 2021, and has now grown across Bangkok, London and Singapore.
Before VE/LA, Pete was an student of art and design. That foundation never left. Today he remains deeply hands-on in the work that shapes VE/LA's identity: product and recipe development, graphic and industrial design, brand and creative direction. VE/LA has always been, first and foremost, a personal creative practice that happens to be a business.
Featured on
Vogue Thailand
Timeout Singapore
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Capital Read
Hello Magazine
A Day Magazine
The Momentum
Lifestyle Asia
HisoParty
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Guest Speaker / Mentor
Chulalongkorn University
Chiang Mai University
Kasetsart University
Ted Fund Talk
CEO Chula
SME Thailand
Samaggi Samagom
Thai Society Innovation Network
& more
Contact
Business — ceooffice@apostofi.com
Press — pressrelations@apostofi.com
General — pete@petekasidit.com
Official Press Bios
50 words
Pete Kasidit Prasitrattanaporn is Founder and CEO of VE/LA, the independent specialty coffee and matcha chain he launched in Bangkok in 2021 at age sixteen. Studied as an artist and designer, he remains hands-on in every part of VE/LA's identity, now spanning across Bangkok, London and Singapore.
80 words
Pete Kasidit Prasitrattanaporn is Founder and CEO of VE/LA, the independent specialty coffee and matcha chain he founded in Bangkok in 2021, at age sixteen, from a small corner of an art store on Sukhumvit 42. What began as a personal passion project has grown across Bangkok, London and Singapore. Before VE/LA, Pete was a student of art & design, and that foundation still shapes his hands-on role in product development, design and creative direction across the brand.
100 words
Pete Kasidit Prasitrattanaporn is Founder and CEO of VE/LA. Based in Bangkok, Thailand, he founded VE/LA in 2021 at age sixteen, in a small corner of an art store on Sukhumvit 42. What began as a personal passion project has grown into an independent specialty coffee and matcha chain with outlets across Bangkok, London and Singapore. Before VE/LA, Pete was a student of art & design, and that foundation still runs through his work today. He remains hands-on in product and recipe development, graphic and industrial design, and brand and creative direction, shaping every cup, space and detail of VE/LA's identity.